37 - Aaron Waldt - 475 High Performance Building Supply
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James: Hello, and welcome to Marketing Passive House, the podcast where we hear from architects, designers, builders, suppliers, owners, and other experts in the Passive House and high-performance building space. We'll be talking about what's working and what's needed when it comes to marketing buildings that meet or aspire to the Passive House standard.

James: I'm your

James: host, James Turner, and today I'm joined by Aaron Waldt, Product Consultant

James: for Eastern Canada at 475 High Performance Building Supply. Aaron, welcome to the show.

Aaron: Thanks very much, James. for having me

James: Yeah, it's great to have you on. So before we get into it, and for people who are just meeting you for the first time, could you share a little bit more about who you are, what you do, and how you started on your Passive House journey?

Aaron: Yeah, 100%. Yeah, as you mentioned, I was the, product consultant for Eastern Canada with 475 for five-ish years now. Hard to believe that it's been already five years. Yeah, I would say that my whole journey into Passive House and starting to learn about high performance really started off with going down YouTube rabbit holes at night when I was working for a luxury home builder in Collingwood. So Yeah if we're to start with the very beginning of my story in the construction industry always had summer jobs as a laborer, either doing, construction or landscaping or what have you. And I did an undergraduate degree in engineering and followed up with a master's of business as education. And for one reason or another, the construction industry always tried to kinda pull me back after all this education that I did. Yeah, pretty much after my master's degree, I started working for this builder up in Collingwood, and one of the things that I noticed was that there was a lot of prioritization of those exterior finishes and interior finishes and say it could've been fancier kitchens or, basements or things like that. in a lot of ways, wall assemblies and roof assemblies were still trying to hit those code minimums. And I started to go down a lot of these YouTube rabbit holes and hear about high performance and Passive House and all these things, it just started to click with me. It just started to make sense, with this engineering background that I have.

Aaron: I like the idea of treating a house as a system, which is a very, Passive House concept for sure.

Aaron: And as I started to become just more interested in this whole world of Passive House, I wanted to pretty much become involved in only that. so it was a really good just, I don't know, alignment of everything when s- I found out that 475 was hiring for a position five years ago when I was working on site. And, I've pretty much been here ever since, and being the product consultant for Ontario, Quebec, and the Maritimes has really been such a cool experience. I visited areas of Canada that normally I, probably wouldn't have visited in such a short period of time. Getting to see a whole bunch of different projects in different places has been really cool experience.

Aaron: But then also, seeing how a lot of The way that we build, even in Eastern Canada, is very different. So for instance, in Toronto, we'll see some structural brick. On the outskirts of Toronto, Muskoka and Collingwood and such, see a lot of wood framing. And Montreal in particular has a really interesting way of building, which is it's got a mu- bunch of names to it.

Aaron: So there's Carré à bois it's called, or Quebec block, which is the OG mass timber, which is a term coined by my friend Philippe. Yeah, just seeing that as well has been a really cool experience, and then applying those high performance or passive house principles to all these different types of constructions has been a really fun that I'm just constantly learning about as well.

James: And I think it's fair to say that you, even though you've gone from working on projects as part of the crew making a thing to like selling products, you're still very hands-on.

Aaron: I

James: is that true?

Aaron: I try to be very much, yeah. So 475 is only a supplier of a lot of these products and systems that are used in a passive house or a high-performance home, we're also much trying to be an advocate for high-performance building and a knowledge resource. So one of product consultants in the US, John Deatons, he likes to say that we're a knowledge resource company that sells tape. So that's why we've got tons of resources for builders, architects, homeowners even, anyone who's wanting to put in the extra effort and build something that's airtight, build something that is going to improve the longevity of the structure. We are 100% down for that, and we wanna help as much as possible.

Aaron: So yeah, when I do travel all throughout Eastern Canada, I would say it's about a 50/50 split, with me going to architects' offices and, either giving a presentation on this high-performance system that we have or, increasingly helping with wall and roof assemblies, especially around retrofits where things seem to be little bit trickier because there's more variables that you have to play with.

Aaron: But then that other 50% me trying to do builder training and trying to educate builders on the fastest and most efficient way air sealing because that's something where I try to provide as much value as possible because yeah, you can you can really start to that, project timelines get met and, budgets get met and things like that when the system is used as efficiently as possible.

Aaron: That goes for pretty much anyone in North America as well. So there's 475 reps that are all throughout the US and Canada. There's one, our newest member, Finley's in Toronto. We've got Brendan in Calgary, and then the US is split up into different regions as well to make sure that, there's somebody within the company who can help out with a project in pretty much any state or province.

James: Wow. That's very cool. And I... 475 caught my attention early because I can't see a better example of marketing Passive House. You're selling the things, but in order to sell the things, you have to explain how they work and why they work and why they're better. And so you're just...

James: A- and in so doing, you're also selling the concept of high-performance building and Passive House

Aaron: Yeah. Yeah, for sure. For sure. And I think that's one of the things that the founders of 475 kind of knew that they would have to do right from the onset was, they needed to have better materials and these better systems for passive house and high performance building, but they also needed to provide the education around this type of building as well, because it certainly is curve when it comes to trying to ensure that, builders get the proper training and proper prioritization of the envelope and things like that.

Aaron: So that's why, almost as soon as we started offering the materials, we started offering the knowledge resources that go in hand with that because yeah, our overarching goal at 475 is really to see construction in North America get to those next levels as quickly and efficiently as possible really

James: Oh, that's so good. I I'm curious... Okay, so I've got a couple of curiosities. I don't wanna let them go. But m- immediately I'm curious about how you decide w- what particular workshops to run. Are people coming to you and you just pay attention to everyone wanting to buy this product but not really knowing how it works?

James: Is it like that?

James: Or like you just decide we're gonna sell more of this month, so let's do a workshop on it? Or how does that-

Aaron: Yeah. A lot of it has to do with me trying to figure out what questions people have.

Aaron: So when I go to site visits or I do presentations or I have online meetings or in-person meetings with people, I start to notice themes around what are the most popular questions that people have, I really try and make sure that those questions get answered through a training event.

Aaron: So for instance, I do so much this consulting around window installs how to properly fit that window into the rough opening, how to secure it, and then finally how to do that taping detail on the inside and the outside and insulating that spot between the rough opening and the window to ensure that you've got a window that's not gonna leak. One of the big questions around that whole idea and that whole detail is a lot of window manufacturers, they like to have their they like to have their windows taped a very specific way. So there's always a degree of variance from one window manufacturer to the next. So I do a ton of these window install trainings where I will go to site and I'll figure out who the window manufacturer is, figure out how they like stuff to be taped, and then I will train the builders on how they want things to be taped that works both with our system and also with the window.

Aaron: So that's just an example of one of the things that we do. I'm starting to notice that there definitely is prevalence or an increase in popularity on our self-adhered membranes as well, as opposed to the mechanically fastened ones for a couple of reasons. And so what I do then is I make sure that, if there's a hands-on training component involved, we go over the proper install of the self-adhered membranes.

Aaron: So yeah I find that, i- in the five years that I've been working with 475, we are starting to see a maturity in the market and an increase in the overall knowledge of the builders and the architects, which is absolutely fantastic. Passive House Canada is doing a great job with that Passive Buildings Canada as well, so we are starting to see this kind of rising tide of people becoming more familiar with all of these concepts. So yeah, if, When I was starting out, I was talking a lot more about smart vapor control and why you want to have smart control layer in your wall assembly. And now it's starting to get much more well understood why you need to do that.

Aaron: So I'm still talking about that for sure, because it's an extremely important concept, but now I'm finding that, the conversation, it's starting to get flipped to what I would consider trickier of airtightness and trickier aspects of those four control layers in a wall assembly.

Aaron: The water, air, vapor, and thermal control

James: That's awesome. Yeah. Moving from a all the time why into more of a how,

Aaron: Yeah.

James: right? Moving up upstream that way.

James: That it's so responsive too. Like you're listening and then giving the market back what it clearly needs. That's really cool

Aaron: for sure. I tr- I try to and I'm so happy that I get the time to dedicate to doing that. And I get time to, figure out how to best educate a group of people on a specific topic or things like that because yeah, there's a certain degree of flexibility and, the the time that I spend on a day-to-day towards specific things.

Aaron: So yeah, it's it's great that we've got, me in Eastern Canada and then people in the West who maybe have their own specific questions and then ultimately as well in the US it's it's very indicative of kind of the regional differences in the construction as well because there's so many more climate zones in the US as well.

Aaron: So our guy Ian in the Pacific Northwest, he covers all of the west of the US so he gets, Pacific Northwest rainforests where they have to deal with ridiculous amounts of precipitation per year. he's also dealing with Arizona, and he's also dealing with Southern California, where there's the desert, right?

Aaron: And they have a completely way-- different way of building down there as well. He's gonna have different things to about in different trainings as well. Yeah, the more-- the longer that, I am here, just continuing to learn as well, hopefully the more knowledge I can provide in all of this.

James: Yeah. Yeah, that's interesting. I hadn't thought of the, not just responsive to the customers, but responsive to your customers in your region. It's like regionally specific feedback and things that are more important.

Aaron: Yeah.

James: cool.

Aaron: Yeah. I would say it's very highly prevalent in retrofits as well

James: 'Cause the stuff's already built.

Aaron: there's that kind of regional vernacular,

James: Yeah

Aaron: Even if we were to draw a three-hour radius from where I live close to Windsor, we would see a lot of stick framing in Waterloo. We would see a lot of masonry and stone buildings in Cambridge and Guelph, and a lot of that is actually due to people who, the people who moved there. So in Cambridge and Guelph, a lot of Brits, a lot of Scots came there and they looked at all the stone and they said, "Oh, great. We've got all this stone. We can build houses." there was a huge influx of Germans and people from the continental Europe who were moving to Waterloo and Kitchener, and they've been stick framers, so that's why we see a lot of stick framing in that area.

James: Interesting

Aaron: It's really cool even, just regionally to see those differences. And yeah, when it comes to retrofits, there are a lot more kind of questions to be answered when it comes to, maintaining those four control layers because m- of the time you have existing control layers that you're maybe tying into or maybe have existing framing that you're trying to incorporate into the control layers as well to create your envelope.

Aaron: Because new builds, I'm not gonna say it's easy, but it's easy relative to a retrofit because you have a completely blank slate to make those four control layers pretty much however you want, and that's where you can see a bunch of the sort of cooler, more modern wall assemblies that we're seeing now.

Aaron: The TJI joist walls or the double stud walls even mass timber, yeah, it's it's been a cool five years see this and learn all this.

James: So I often talk to architects and builders who are more customer-facing end user-facing, let's say. I'm curious, so you're in the middle, right? Your marketing of Passive House is at the builder level where you're highlighting the benefits to them of building this way or using these materials.

James: How do you... Yeah, w- talk to me a bit about that, if you don't mind. I'd-

Aaron: Yeah, for sure. For sure. So yeah, I would say that we do market or provide knowledge and inf- information on, on this kind of stuff to homeowners and architects and builders, like all combined.

James: Right

Aaron: o- on the builder side, I f- I find that, One of the main things that we can provide value on is that education piece, so trying to make things as efficiently as possible because everyone that works at 475 has a really great understanding of the Pro Clima system and then also the most efficient use of the system.

Aaron: Because if you look at it just at face value and you're looking on our website and see all of the products, you'll see a lot. There's a lot of products within this Pro Clima system. We try to minimize it to a degree so that it keeps things simple, but we also wanna make sure that we've got a material for any detail that we may encounter on any of these different types of buildings that are get- getting constructed.

Aaron: So help out a lot with that on the builder side. then also just generally speaking, builders are, they're craftspeople. They take value pride in the work that they do, so do we. At 475, you can see it in, the things that we do to try and increase the overall education.

Aaron: You can see it definitely in the products that we've got as well the quality and kind of the care and passion that goes into them. And builders like using good materials. They like using stuff that they know that they can rely on, and they know that it's not going to provide, leaks or anything like that down the road.

Aaron: It's gonna ensure that what they build stays the way that they want it to, and that the building lasts ultimately as well. Because if a window starts to leak or drywall starts to crack or something like that, the homeowner's always just gonna call the builder right up. in fact, this is something that did a lot when I was working for that builder up in Collingwood is, within a couple of years, that drywall was starting to crack because maybe the structure was getting adjusted to itself, and it was moving around. Could have been a little bit of an increase in moisture content or a decrease in moisture content somewhere that provided, this movement. And, if a builder can those visits that they have to do after the fact as like remedial work, then that's a huge time and money saver for them

Aaron: As well. So I find that, one of the great things about Passive House and high performance in general is it's very clear what each party takes away from it, So the homeowner, they get energy efficient house that they know is gonna last and it's gonna be durable, but it's also gonna be healthy and comfortable as well.

Aaron: So there's this whole health and wellness movement going on right now in architecture, which I really like to stay well-read on because I did my undergrad in biomedical engineering, so I'm just inherently really interested in this, this kind of intersect between architecture and healthcare. And a lot of homeowners, architects, are interested in the idea of passive house or high performance or even our materials just based on the fact that they know that they're gonna be providing health to the occupants and also the buildings later on as well. So that's only one aspect of it, right?

James: Yeah

Aaron: The health aspect as I'm talking about the energy efficiency aspect of it, the durability, longevity aspect of it, and then, from a builder's side particularly I think that durability aspect of it is really important to them

James: Do you find do you find yourself in positions where someone's been specified that they use a product, but they're like why are we using this?" And you have to fill in those gaps? Is that... i'm not sure exactly how it works, but I assume that some of it

Aaron: yeah, for sure. I would I would say that slowly starting to happen and less

Aaron: Because these ideas of the membranes that we have are becoming more commonplace for sure.

James: Right

Aaron: that's through-- I think it's just through a lot of people talking about them. I think it's through also policymakers talking about them as well.

Aaron: So a lot of the big YouTubers now at this point, Matt Risinger or NS Builders at that-- at this point chances are our products or smart membranes have been talked about on those channels, and those channels reach hundreds of thousands of builders across North America. And, if they're talking about it and also policymakers too, then it just means it's going to become more common knowledge.

Aaron: And in fact, even in the 2025 Ontario Building Code, there's now a mention for the first time of smart vapor variable vapor barriers.

James: Nice

Aaron: It's starting to become something that is very well known because, the building code does seem to be a little bit slow going in terms of innovation for its reasons, right?

Aaron: We don't want innovation to accelerate too quickly to the point that it becomes unsustainable, to the point where it starts to, potentially lead to issues down the road. But, these vapor variable membranes like Intello, been used on, thousands of projects at this point in the US and Canada, and the benefits of something like that are starting to become well known.

Aaron: So if it's tried and tested in all of these different climates, it's-- it really gives it gives policymakers the confidence to know that, these things actually work and they do genuinely have a benefit, so let's use them in our climates

James: Yeah. Switching to one of my other curiosities that we talked about before too. So I'd love to hear just the sort of explanation of why 475 and also sub-note how many times you've had to explain that.

Aaron: Yeah. Yeah. I've, I have-- I've had to explain it, oh, I don't know, over 50 times, 60 times probably if I were to put a number on it.

James: Yeah

Aaron: 475 comes from the imperial metric for heating load for a Passive House. So it's 4.75, I think, kBTUs per square foot per year or something like that. Yeah. I'm not super familiar. I don't know if that's exactly the unit imperial because yeah, I deal mostly with metric up here, but that's where it stems from, so Passive House has embedded itself into the name even.

James: I like that. Yeah.

Aaron: Yeah.

James: I like the I don't know, Easter egg of sorts.

Aaron: Yeah.

James: things move forward, it's be-

Aaron: yeah.

James: this like

Aaron: is an Easter egg because it's not really mentioned on the website too much. You have to do some digging in order to actually find it

James: Nice. And so the passive house of it all the products are certified. Are they all certified?

Aaron: Yep

James: of part of the mandate?

Aaron: Yeah. Yeah, 100%. Yeah. So all of the products in the Pro Clima system are in the Passive House Institute database. And then, to talk about the other materials that we've got as well, the other products and systems, the Lamilux skylights are as well. So these are, pretty much the most energy efficient, high-performing skylights you can possibly get, we bring those in from Germany.

Aaron: We've got a bunch of different skylight systems for design flexibility. Brink ventilation systems as well, Passive House certified component, we're starting to see quite a bit of popularity with those as well because people understand that they'll get, a certain level of service from 475.

Aaron: For instance, if anybody looking to get a takeoff or something for materials, or they want me to take a look at the plans and see, "What materials should go where? What are your suggestions, Aaron? What are your recommendations?" I'm happy to do that. I always, do that if somebody will send me a of the drawings, and this is something that the Brink team does as well with the ventilation systems.

Aaron: For instance, if somebody were to send the Brink team a set of the drawings, they would take those in and essentially design the entire system for you, and then from there, they'll help you out with the plug-and-play of the install. So yeah, there's, since 2011 we've been really heavily invested in this Passive House movement in North America, I would say the material or the companies of whose materials we represent in North America, they've been in Passive House since the very beginning, really.

Aaron: Pro Clima's been around since the '90s. They've been used in Passive Houses since then in Germany. Lamilux comes out of Germany as well. Brink comes out of the Netherlands. Gutex comes out of Germany. So yeah, I would say, worldwide, a lot of these companies are starting to become brands that are well-known, and as Passive House becomes a brand, the materials are going along with it.

James: Nice. Yeah I was curious if the Passive House certified had become a proxy for good quality material, even if you're not building a passive house, like even if you're not planning to certify your project

Aaron: Yeah. Yeah. I would say yes and no to a degree. Would say yes in terms of the people who know Passive House and they know about all of the work that goes into having a Passive House certified component. They know that it is of a certain quality for sure, but the issue with that is the code requirements and the standards are different between Europe and North America. Only do we have to be House certified component, we also have to be tested and pass all the standards in North American testing. So there's certain people that care about, the fact that it's a Passive House certified component, and then there's a lot of people, in fact, anyone who's building in North America has to care about these test standards exist in the North American market.

Aaron: Like ASTM standards or CanULC standards, things like that. So a lot of our R&D and our-- a lot of our technical resources go towards, testing the material to these North American standards, passing them, and then making sure that inspectors know about it. So yeah there's just a little bit of a disconnect there,

Aaron: It's not really a huge hurdle at all just because the performance of these membranes and the performance of the tapes is just so much higher than the test standard in North America requires that we have-- we have no problem passing the North American tests. But yeah, there is that-- There is like those two different standards that exist

Aaron: In the North American market.

James: Yeah, that makes a lot of sense. I hadn't thought about that. So that would be where if you could work in some kind of equivalency saying "Hey, if this passes this, then we can skip the passing this test maybe

Aaron: Yeah.

James: in the future." That could be helpful.

Aaron: I would say generally speaking, the European test standards are they're more stringent in some ways, but then they also are more specific as well.

James: Oh,

Aaron: So there's specific test standards for vapor variable membranes, whereas in the North American there's like than one test standard that we pool together test to all of those standards to demonstrate that it is got this, vapor variability But that all gets looped into one European market, just because, vapor variable membranes have been used in Europe since INTELLO was invented in 19-- I think it was 1995 1994. So it's been used there for however many more years, 14 more years or something like that.

James: Interesting. Yeah. I just, I think of that in terms of like from a marketing perspective like on a website where it's like the little different seals that make you feel like, "Yeah, they're not gonna take my information and

Aaron: Yeah.

James: destroy my life."

James: I feel like the Passive House seal has some marketing heft as well, whe- e- even beyond because you're building a Passive House building.

Aaron: And I would say in addition to all of that as well, of the Pro Clima membranes and tapes, they are designed to be as healthy and as least invasive as possible, let's say. So along with the Passive House component certification that you can get, there's also a handful of other certifications that go along with kind of this health and wellness space, so all of the Pro Clima materials have these declare labels, which is essentially a food ingredient list for a building material.

James: Cool

Aaron: Like what you would see on the back of a candy wrapper, if it's a chocolate bar, it's oh, sugar, cocoa mass, all that kind of stuff. If you're looking at the Intello, let's call it a food label in quotation marks, it's got all of the different, materials or polymers that are involved in the actual product. And then in tandem with that is this Red List Free check, if a material is Red List Free, it means it o- off-gasses zero VOCs, and it has no harm health down the road.

Aaron: That's another certification you can get. The Pro Clima system has gotten for everything. then, even more so we're starting to see a prevalence in the need for EPDs for materials as well. So environmental product declarations,

James: Yep

Aaron: will about, operational carbon that was associated with manufacturing the material, embodied carbon within the material, all that kind of stuff. And yeah, this is something that starting to become very popular throughout Europe and in the UK, and it's definitely starting to trickle down here. So I'm starting to notice a lot more architecture firms are requiring these so that the materials that they're putting into the wall and the roof assembly are maybe lower embodied carbon, if that's a goal for the architectural project

James: Nice. And that aligns too with just the passive house way of transparency and

James: Like what are you doing at every stage? What is, what's, what exactly is behind this wall or in this assembly

Aaron: Yeah.

James: to the next level?

Aaron: Yeah,

James: and what is in the, what is in the mat- what is the material that thing is made of?

James: I think that's great.

Aaron: And I would say that's purpose as well, right? Because we want, we don't o- only want our builders and architects to be more educated about this, we want the homeowners to as well,

Aaron: Because it's the homeowners that are gonna be occupying the building long term.

Aaron: So this is where, when I did the Passive House designer course, forget which instructor talked about it, but one of the instructors was talking about, how every homeowner should get like a Passive House user's manual,

Aaron: Get, these easy guidelines in terms of how do you care for your home and how do you operate your home. So it, it's it's really, again, treating the house like a system or treating the house like... I think it almost as a device, like an iPad. Like you would get your install guide or your your user guide for an iPad, why not get one for a home too that talks about how to properly, utilize cross ventilation, open windows on either side of a hallway to allow fresh air to come in, change your filters every once in a while. For things in the home as well. Look for, water damage or look for potential for leaks and things like that. so yeah, I would say that as the homeowners are also more aware of all of this, and then also generally how buildings can affect their own health, they become in what people are actually putting into the walls, which is, just another factor in increasing this, high-performance movement that we're seeing in construction.

James: Cool. Yeah. It's crazy when you say it like that, that we don't... that's not standard. You need to read how to use your toaster, but the house that you're gonna live your, 20 years in, don't worry about that. You'll just,

Aaron: Yeah.

James: it'll just work.

Aaron: yeah, I don't really, I don't really know exactly why that is. I find that I find that when I was living in Germany for a little bit, I did I did a four-month internship in Germany with my undergrad, and this was before I knew anything how to occupy a building, anything about high-performance building and things like that. And my flatmates always obsessed about keeping the windows open when possible. And I was like, "Why?" Why is this the thing?" And it's because they want fresh air in as much as possible in summertime, whenever. I'm starting to see more of that North America as well.

Aaron: And, as I've become more educated on best believe I've got the windows open when it's a beautiful day outside, 16 or 17 degrees. that fresh air in there 'cause yeah, we do spend 90% of our time indoors, so why wouldn't you think that the indoor air quality would, would affect your health?

James: Absolutely.

Aaron: Yeah.

James: This has been great, and I so appreciate you taking the time to talk to me today. I feel like we could probably go on for a second episode, but we've got time. We're both young. We can do

Aaron: 100%. Sure.

James: So before we go today where's the best... where's the best pla- place people can go to find out more about 475, but also you if you want to connect personally

Aaron: Yeah,

James: online?

Aaron: Yeah. I would say the website for sure. 475.supply. So there's no .com or .ca after that.

James: Nice

Aaron: That's all it is. And then my email is aw@475.supply. So feel free to email me, a look at the website anytime. The website is really your best place for, getting any of this information that we've been, that we've been talking about.

James: Great

Aaron: yeah, feel free to reach out to me anytime, really. It's it's what I'm here for

James: Awesome. And also I would say go to your online seminars when you run them.

Aaron: Yeah.

James: I've been to a couple. They're really good

Aaron: thing that we've started to, that we've started to do. We try to do one about once a month, about a very specific topic. Yeah, the next one's actually gonna be about construction jargon, which

James: Oh, that's really good. Yeah.

Aaron: Yeah, because, okay, is it a vapor barrier?

Aaron: Is it a vapor control layer? Is it a vapor variable? So we're gonna get into that. We're gonna get into, the different terminology that builders will use in framing and stuff

James: Nice

Aaron: what is watertight? What is weathertight? What are all of these things? I think it'll be a really good one.

Aaron: So that one's getting headed up by Nick, who's our product consultant based in Asheville, North Carolina. Got tons of experience. He was a carpenter for years and years before found his place at 475. Yeah, definitely take a look at that one. And then, yeah, I'm not exactly sure what we have down the pipe,

James: Yeah,

Aaron: yeah, there might be one on non-combustible construction.

Aaron: But yeah, we try to make all of them different, and yeah, the turnout has been pretty good for these. So we'll just keep we'll keep chugging along with it

James: Nice. And I'm assuming, I think I know that after the fact, 'cause I'm not sure exactly when this episode will go live versus when that will take place, it would be available through the website

Aaron: Yeah. Yeah.

James: After. Yeah

Aaron: we're also very active on social media too. So

James: Nice. I'll link to all those

Aaron: Yeah, Instagram's our big one. so we've got lots of video and photo that we're constantly posting there. And then LinkedIn increasingly too, because we find that a lot of architects like to use LinkedIn and builders like to use Instagram.

Aaron: There's like that divide there. But these building blocks presentations that I'm talking about, they're all available in long form YouTube immediately after they've been presented live. They just go right onto the YouTube and

James: Perfect.

Aaron: Yeah.

James: I'll link to all of the places I can find in the show notes. And yeah, this has just been great. Thanks so much, Aaron

Aaron: Yeah, absolutely. Thanks, James

James: You've been listening to Marketing Passive House. I'm James Turner, and I hope you'll join me again next time